Amazing to think we are in spring! Before the busy season hits, it's a great time to review which channels drive the most valuable bookings, and make improvements to continue booking growth.π±We've gathered some tips, tricks and helpful resources to get you started!
5 Must-Do's to Refresh your Marketing
Sell Multiple Night Bookings in a Single Click
Agent Spotlight: π¦ Once Upon a Trip
September FREE webinar: Brand, Design & Storytelling π
August Booking Intelligence: Latest Insights & Trends π
ResBook Knowledge Base Tips: What's Topical?
5 Must-Do's to Refresh Your Marketing!
With a new season ahead, it's time to freshen up your marketing. Letβs get started with 5 Must-Do's to help make marketing easier, improve your business reach, find new audiences, and to grow bookings!
Sell Multiple Night Bookings in a Single ClickβοΈ
Want to increase your average room nights? An effective way to sell multiple room nights is to add value! Packages are a great way to do this by bundling up a set night stay with activities, food & wine, and/or events.
Create packages that will be enticing for your guests based interests, events and celebrations. Work with local partners that can add value, plus you can earn a commission from sales.
Once you've designed the packages, our handy checklist is a great way to make sure your customer can find, and book them!
βοΈ On Your Website π»
Dedicate a page on your site to packages so you can promote each one with detailed descriptions and images of that reflect the inclusions. Make sure you have a BOOK NOW button so they can be booked online.
βοΈ Bookable on ResBook π³
You will sell more packages if they can be booked online 24/7 via ResBook, don't ask people to request or email you for a package. You can do this easily on ResBook by setting up each package as a "virtual room type" so it is linked to your room availability.
Packages can be a great form of content that sparks inspiration through social media. Plan both organic posts and paid campaigns to get further reach. Make sure you tag the suppliers in your packages in the posts!
βοΈ Promoted By Your RTO π§
Your regional RTO is always looking for new product information to share with the travel trade, media and in consumer campaigns, so make sure you email them with the details including images and links to your website for bookings.
βοΈ On the Tourism NZ Website π³πΏ
If you are listed on newzealand.com you can also add deals and your gift vouchers. Login to your account and add them from your business and product listing. These provide amazing exposure for free!
Agent Spotlight: π¦Once Upon a Trip
Who Are They?
Created in 2009, Once Upon a Trip is an Inbound Tour Operator (ITO) based in Auckland, specialising in bespoke itineraries from mid-range to top end travellers. For every request their agency receives, their travel consultants undertake strong profiling to create the best itineraries.
Who Are Their Clients?
Their travellers come from Europe and the US, and are seeking immersive and meaningful experiences. Their clients enjoy being hosted by B&Bs and lodges as they prefer interacting with their hosts, and they learn more about New Zealand and its culture.
How Can You Work with Them?
If you wish to your grow your agent bookings and you think your accommodation would be a great fit to their clients, feel free to contact them at enquiries@onceupoantripnz.com.
Once Upon a Trip would connect to ResBook to make any reservations.
Tourism Tech Talks - Free Monthly Webinars!
September Webinar: Brand, Design & Storytelling
Hosted by Gina Paladini and our subject expert Pallavi Karambelkar, learn how your branding and visual media influences and inspires travellers to book with you!
August has shown some growth in bookings for accommodation across New Zealand. Our latest Booking Intelligence data reflects the following for August, see how your own data compares:
Booking volumes (up 5%) and revenues (up 13%) both increased in August compared to July.
When comparing bookings to August 2022, revenue is down 38% however this period was not long after borders reopened so we can expect it to be difficult to match those volumes. The August 2023 revenues did exceed what was achieved in both August 2021 and 2020.
Overall, the average booking value YTD for 2023 is down 22.5% compared to 2022 (this has decreased from being down 28% at the end of July).
Booking volumes YTD are slightly higher than the same period in 2022, and are at 75% of the same period for 2019.
Most Viewed Knowledge Base Articles in August π
Here are the August Top 5 most viewed help articles in our Knowledge Base:
Can't find something in the Knowledge Base? Get in touch with Client Services, we'd be happy to help ππΌ
Get Your Business in the Spotlight! π¦
Any ResBook customer is invited to participate in our spotlight series! Your spotlight will be featured in our newsletter, published in the spotlight & blog sections of our website, and shared on our LinkedIn & Facebook pages!
All you need to do is answer 4 questions and we will do the rest!
If you need support help with ResBook you'll find answers for most questions in the Knowledge Base. Helpful articles with screenshots and videos can assist with resolving the most common issues, however if you still can't find your answer please refer to the following Support Guidelines for next steps. These guidelines also cover what to do for urgent issues.π
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