Kia Ora there

Tourism businesses all share the desire to ensure a regular flow of bookings. Below are 2 proven strategies to grow bookings you may not have tried yet!

1. Grow Reach & Bookings with Social Media 🌱

Social Media Marketing involves creating and sharing content on key platforms like Facebook & Instagram to engage with your target audience, increase brand awareness, and drive website traffic with targeted offers. 

How can Social Media Marketing grow bookings?

• These platforms give you access to the billions of people that use social media on a daily basis
• A social media strategy will expand reach and engagement with your target customers
• Creating regular enticing content and using paid ad campaigns with targeted offers, will drive traffic to your website for bookings

Need some proof it works?

Check out the Ranginui Retreat case study below and on our website!

How do I get started?

We get that social media takes time, and you're already so busy. Our team of digital marketing whizzes can do to it all for you so you can focus on your new bookings!

Social Campaign Package

Broaden your reach and target market with paid campaigns tailored to your business objectives and budget.

Social Organic Package

Take your organic posts up a notch with a targeted content plan and post designs.

2. Grow Website Traffic & Bookings with SEO 🌱

Effective SEO improves how your website ranks in organic search results. With ever changing search engine algorithms, ongoing optimisation will maintain and improve rankings. SEO is fundamental to driving direct bookings!

How can SEO grow bookings?

• According to Google, researching travel is the 2nd most popular reason people use the internet
• A poorly optimised website has a major impact on the visibility of your website
• Ranking higher with ongoing optimisation, increases organic website traffic, that converts more visitors to bookings

How do I get started?

Working with SEO experts that understand tourism is a great place to start and is a key service we can help you with!

SEO Starter Package

Get started on a professional SEO approach to ensure your website health is in great condition.

SEO Premium Package

A "full service" option providing a highly technical and indepth SEO approach. 

How Ranginui Retreat Grew Bookings in their First Season

As a new luxury accommodation, Rob & Susie at Ranginui Retreat needed to create awareness and drive bookings.

Leveraging the power of social media their campaign achieved:

• 100% occupancy for their Cottage in January
• 30% overall occupancy in their very first season
• Over 6,000 website clicks

👏🏼

"We turned to Tomahawk to use their skills to develop and implement an initial social media marketing plan for our small luxury lodge.

Given we literally started from scratch and opened only 7 months ago as a brand new boutique luxury lodge we have been super pleased with the outcome.

The results speak for themselves, we have had more people stay with us since we started in September 2022 than we ever dreamed would be the case."

Kick Off Your Social Media Strategy with a Winter School Holidays Campaign!

The winter school holidays is a great opportunity to target Australian & Kiwi families wanting to enjoy a winter getaway anywhere in New Zealand!

Now is the time to start a social media campaign to attract family bookings for July. Get in touch to kick it off!

 Upcoming Holiday Dates

• Mother's Day: 14 May
• Kings Birthday Weekend: 03-05 June
• June is Pride Month!
• Winter School Holidays: 01-16 July (NZ), 24 Jun-16 Jul (AU)
• Matariki: 14 July
• Vanuatu Independence: 30 July

Key Industry Trade Show Dates

• Explore Central North Island Trade Show: 28 April
• Australian Tourism Exchange (ATE): 30 April-04 May
• TRENZ: 09-11 May
• SPTO: 12 May
• Meetings: 21 June

We'd love to help your bookings grow with our new packages! Get in touch to chat about it for your business 👍🏼

Ngā mihi

Tomahawk Team

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