🌱 We spring into September with a focus on your website and how you can make it enticing to convert more website visitors into bookings, and how to attract well-targeted traffic!
Oh and....did you know...it's only 116 days until Christmas! 😱
Time to plan your summer campaigns! ☀️
Winter is over and the busy summer season will start before you know it! Make sure you are ready with your marketing to capture those precious bookings.
Some ideas to get you started:
Get social media campaigns going in November, leverage Tourism New Zealand's IF YOU SEEK campaign
Have Gift Vouchers ready and available to be purchased online - entice to your website with gift idea campaigns
Let visitors know what's happening in your area this summer with blogs and email newsletters
Get summer bookings with a new website!
Tourism Themed Websites
Many businesses get a new website and then forget about it for years.
With a Tomahawk tourism themed website and monthly subscription plan you can keep it updated yourself easily anytime AND you get a FREE new website every 3 years! Only $199 a month including hosting.
The dust has now settled and we're happy our team "survived" both the TECNZ conference and BYATA conferences in August! They've come back with some great insights for the season ahead.
TECNZ Key Take Aways - lots of "F" words!
FLIGHTS: capacity constraints will continue through 2023
FICKLE booking habits, timeframes and cancellations
Have FIRM T&C's that work for you and your customers
Have FLEXIBILITY in booking options to help bookings stick
Multi generational travel is on the rise
With some uncertainty about when the China market will bloom again, keep your dreaming activity alive, especially on TikTok & Little Red Book
BYATA Conference Key Take Aways
The Tourism New Zealand IF YOU SEEK campaign is an opportunity for tourism businesses to drive awareness and direct bookings within your own marketing. Workshops for this campaign produced many ideas!
Here's our Top 4 picks:
Gift vouchers are a key marketing tool right now. Sell vouchers from your website for year-round cashflow and as a key marketing tool for gift ideas.
Create meaningful packages. Encourage travellers to stay longer, do more, and spend more. Add sustainable and meaningful components that interact with and help your local community.
Back it up with Google. Make use of FREE tools like Google Business Profile and Google Itineraries.
Create a branded interactive map for your website. Use a map to share local activities and points of interest, share it at multiple touch points with a QR Code. Interested? Contact us for our interactive map package.
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