Sound Advice for Tourism by Tomahawk
A series of topics that support tourism businesses with their marketing developed by Tomahawk - specialists in Tourism Digital Marketing and Website Design
All Episodes
Sound Advice Episode: Marketing Mythbuster #6 - "OTAs can handle the customer relationship"
Join me, Chip from Tomahawk, on Sound Advice for Tourism as we debunk the myth that OTAs can handle the entire customer relationship. While platforms like Booking.com and Airbnb are excellent for reaching new travelers, relying solely on them can be costly. In this episode, I explore how to transform OTAs from a necessary expense into a valuable customer acquisition channel. Learn strategies to build direct relationships with your guests, from capturing emails during check-in to offering exclusive direct booking incentives. I'll share insights on making your website user-friendly and leveraging remarketing to encourage direct bookings. Discover how to keep your customers engaged and ensure they return to you, not just the OTA, for future bookings. Tune in for practical advice on maintaining purposeful marketing and nurturing lasting customer relationships.
Marketing Mythbuster #5: Brand is Just a Logo
In this episode of Sound Advice for Tourism by Tomahawk, we tackle the myth that a brand is just a logo. While a logo is a key part of your visual identity, your brand is much more than that. It's the feeling and reputation built through every interaction with your business. In tourism, where customers buy experiences, every touchpoint - from your website to customer service - shapes your brand. A strong visual identity helps with recognition, but trust is built through consistent, positive experiences. We also explore the power of storytelling in making your brand memorable. Remember, your logo might catch attention, but it's how your business makes people feel that truly defines your brand. Join us as we share insights to help your tourism business stand out and build lasting trust.
The Chinese Traveller May Be Easier to Reach Than Ever
In this episode of Sound Advice for Tourism by Tamahawk, join me, Chip, as we explore the evolving landscape of Chinese travelers. With significant spending in New Zealand and Australia, this audience is shifting from traditional group tours to more independent and experience-driven journeys. Learn how digital platforms unique to China, like RedNote and WeChat, are reshaping the marketing approach for tourism businesses. I’ll discuss the importance of understanding who your audience is, optimizing your digital presence, and ensuring easy booking processes. Plus, discover untapped opportunities with Chinese residents already living in New Zealand and Australia. Tune in to uncover how to adapt your strategies and reach these valuable travelers effectively.
Marketing Mythbuster #4: "SEO Is Dead"
In this episode of Sound Advice for Tourism by Tomahawk, we dive into the fourth Marketing Mythbuster that "SEO Is Dead." Despite frequent declarations of its demise, SEO is very much alive but has evolved significantly. Host Chip explores how AI search tools and changing search behaviours have transformed SEO from a game of keyword manipulation to a focus on providing helpful, reliable, and people-first content. For tourism businesses, it's crucial to become a knowledge hub, answering real traveller questions and building trust beyond your website. We share actionable advice on optimising your digital presence, emphasising the importance of context, credibility, and discoverability. Tune in to learn why SEO remains foundational to AI search and how to adapt your strategy for the future of search visibility.