Kia Ora there

Start the New Year with a Free Marketing Guide!

Happy New Year to you! We hope it has kicked off with the bookings flowing and the challenging weather in parts of the country hasn't affected you too much!

You may have heard of  "The 5 Stages of Travel" in our newsletters and articles or if you've attended workshops or webinars. We talk about this a LOT, because it provides an invaluable foundation for marketing any tourism business.

To boost your new year knowledge, we want to share with you a free marketing guide!

Foundation for Marketing: A Travel Cycle

The 5 stages of travel describes the process most of us go through to plan and experience travel. It's an ongoing cycle!

Our guide will help you to understand each stage, and how you can apply marketing tactics in each stage to attract bookings, repeat business and great reviews to continue the cycle!

Plan Ahead to Target April Holiday Bookings

Crazily, it's less than 3 months until the next busy holiday period of Easter and the School holidays starting from 07 April. 😜

If you are keen to get planning with a campaign to attract bookings for this period get in touch with our team soon!

News from the T-Hawk Nest 🐣

With a fresh year ahead we also have some great news to share on recent promotions and appointments in our team. 👏🏼

Renee Goodsell - General Manager

Previously Head of Digital & Engagement, Renee now leads the entire team as General Manager. Renee’s strong leadership and digital marketing skills at Tomahawk have been evident for several years, so this natural progression is no surprise!

Regan Northwood - Operations Manager

Regan joined us in July last year as Digital Performance Manager. Now we are excited to employ her amazing organisational and leaderships skills to step up into the new Operation Manager role. She will manage our teams responsible for the delivery of our products & services. 

Lez Gunnion - Senior Digital Performance Specialist

Lez is an absolute guru when it comes to digital marketing. His specialist skills are highly valued resulting in his promotion to being a senior member of the digital performance team. Lez strives to continually deliver excellent results for client digital services, you are in safe hands! 

Cecile Houwen - Client Services Executive

Cecile is our newest T-Hawk and also a new resident to New Zealand coming from Belgium! 

We welcome Cecile to the Client Services team. You will no doubt come across her via email at some point! 

 Upcoming Holiday Dates

• Wellington Anniversary Weekend: 21-23 January
• Australia Day: 26 January
• Auckland/Northland/Waikato/Nelson Anniversary Weekend: 28-30 January
• Waitangi Weekend 4-6 February 
• Valentine's Day 14 February 
• Taranaki Anniversary Weekend: 11-13 March 
• Otago Anniversary Weekend: 18-20 March
• Easter 07-10 April
• April School Holidays 07-23 April

We are ready for a great year ahead and look forward to working with you on all things tourism and marketing!

Ngā mihi

Tomahawk Team

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