Kia ora there,

The shoulder season has arrived, and while there’s plenty happening in the world, it’s a great time to pause, reset, and refocus on what you can control - your marketing. Let’s turn this season into an opportunity to build momentum.

This month, we’re diving into the growth of YouTube in the streaming space, how to gain more value from your past guests, revisiting the benefits of Pinterest for tourism with an updated guide, spotlighting the new Air Vanuatu website, and sharing a range of fresh tourism insights and resources.

Enjoy the read!👇

Is YouTube the New Netflix? What the Streaming Shift Means for Advertisers

The streaming landscape is shifting fast, and Renee Goodsell breaks down why YouTube is emerging as a major opportunity and what this shift means for tourism marketers looking to reach high-intent audiences.

Mythbuster #3: Past Guests Are Yesterday's News

In Mythbuster #3, we're delving into an often overlooked marketing strategy in tourism. Getting more value from past customers is a no-brainer, but somehow often seen as a waste of time for tourism related businesses. This myth well and truly needs busting! Find out why and practical ways to target your past customers.  

Your Guide to 'Pin Down' Pinterest for Tourism

While you're on the Pinterest theme, check out

5 Ways Pinterest can improve your SEO.

Get Up to Date with the Latest NZ Gift Card Laws

In New Zealand the Fair Trading Act has been updated in regard to gift cards. They now must now:

👉 Have a minimum 3-year expiry

👉 Show the expiry date prominently

If you sell any form of gift voucher in New Zealand you need to ensure your vouchers adhere to the new laws.

Client Spotlight: Air Vanuatu Website Takes Off

It's such a great milestone for both Air Vanuatu and our team to see the launch of their new website! This project has been all about creating a platform that inspires and works harder across the entire business, from campaign performance through to operational efficiency and direct bookings.

We're looking forward to seeing the continued impact as Air Vanuatu’s refreshed digital presence takes flight!

"The Tomahawk team have been a fantastic partner in bringing our new website to life. They’ve created a platform that supports both our marketing campaigns and internal processes, including the integration of a seamless booking experience for our customers with our new reservations system.
We’re especially pleased with how the site helps us showcase the richness of Vanuatu and encourage deeper exploration of our islands. We're excited to see the positive impacts our elevated online presence has on our direct booking performance, early indications are looking great!"

- Greg Wilson, Chief Operating Officer - Air Vanuatu

Navigating The Impact of the Middle East Conflict

Tourism Spotlight: Developing Local Talent in Niue

Upcoming Holiday & Tourism Event Dates

• TECNZ Trade Event: 22-23 April
• Explore Show Central North Island: 7 May
• Mothers Day: 11 May
• ATE (Adelaide): 10-14 May
• TRENZ (Auckland): 19-21 May
• Kings Birthday Weekend (NZ): 31 May - 01 June
• MEETINGS Event: 17-18 June (Auckland)
• Hospitality NZ Conference: 23-24 June
• Pride Month: All of June 🏳️‍🌈
• July School Holidays: 4-19 July
• Matariki: Friday 10 July
• Vanuatu Independence Day: 30 July

Remember, we're just an email away if you need any advice or support for your digital marketing and website!

Ngā mihi

Tomahawk Team

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