Our greeting this month is in the spirit of Tongan Language week which is close to our heart in the Tomahawk nest!
Spring is knocking on our door and we're ready to support you with fresh campaigns and content updates! Speaking of content, our newsletter this month is focused on helping you with the many demands of developing digital marketing content that not only captures the attention of your audience but also the likes of Google and AI search tools to reach more eyes!
Keep on reading to learn more! π
The Evolution of Content
This article takes a look at how content creation has changed across three key perspectives: SEO, social media, and AI, and why storytelling is the common thread that can tie it all together.
Support your understanding of SEO by learning the basics of how to impress Google. Having content that search engines love will improve you page ranking and attract more website visitors through organic search.
We're always on the lookout to support more tourism businesses with their digital marketing! If you know someone who would benefit and you'd like a 'surprise & delight' treat for yourself, then send us an email with a referral and you'll receive a nice surprise in return. π
Big news from Google and Instagram: as of July, Google is now showing content from Instagram Business accounts in search results. Until now, only limited personal profile content was visible. This change means your Instagram posts can reach far beyond the app, giving your business greater visibility and impact. Find out how to optimise your instagram feed to make the most of this new opportunity!
Learn a bit more about SEO through a tourism lens in this recent webinar presented by our T-Hawks Renee Goodsell and Grant Colquhoun. Hosted by Business & Event Industry Association (BEIA) for their members, the webinar has SEO tips for everyone.
Big shoutout to BEIA for sharing! π
Client Spotlight: Kaiteriteri Recreation Reserve
Converting more bookings with an AI Chatbot!
One of the challenges in tourism is being available to answer traveller questions any time of the day. With a newly added AI chatbot called "Little Blue" on their website, our clients Kaiteriteri Recreation Reserve can now offer answers to those frequent questions 24/7.
It's friendly, informative, efficient, and best of all means the user is more likely to then hit the book now button!
If you are keen to explore having a chatbot on your website, get in touch for a demo and we can help you with the best solution to fit your needs.
A massive congratulations to Ann Gregor and her team for winning the TECNZ 2025 Allied Operator of the Year (Medium) award!
The team at On the Point are truly dedicated and passionate about delivering amazing experiences for their guests, and are an outstanding example of excellence in tourism.
Ahipara Luxury Travel π
It was also fabulous to see our client Ahipara Luxury Travel, being recognised as a finalist for the Inbound Operator of the Year (Medium). Jean-Michel and his team at Ahipara Travel are a leading inbound operator in the luxury sector for New Zealand & the Cook Islands. Their expertise in creating meaningful itineraries is highlighted with this impressive recognition by TECNZ.
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