Tomahawk partners with ADARA to provide Tourism Insights for New Zealand

By Tomahawk on December 4, 2020 at 03:33 PM

Tomahawk are pleased to announce their partnership with ADARA, the data solution for travel & tourism brands. ADARA’s travel data co-op, the world’s largest, connects over 200 leading travel brands to create the most comprehensive view of the world's travellers and their behaviours across brands, channels, and devices.

The tourism industry continues to call out for better tourism data and insights noting that the Tourism 2015 framework included data as an original pillar to unite New Zealand’s tourism industry and set it up for strong, economic growth. Charlie Ives, Executive Officer of Regional Tourism New Zealand declared in his 2018 Tourism Report Card that tourism data was “Not Achieved.” It is one of the missing puzzle pieces required to drive New Zealand Tourism forward.

Tomahawk has listened to the industry’s need and have formed an exclusive partnership with ADARA bringing their Tourism insights platform Impact to New Zealand and the South Pacific. Tomahawk will also be able to deliver ADARA’s platform for media buying leveraging ADARA’s data.

“Having accurate and timely insights in tourism has always been a challenge. For tourism in New Zealand to grow sustainably, and for our customers to grow how and where they want, it is vital that we make decisions based on data. Tomahawk took up the challenge to find better data. There was one clearly impressive and revolutionary option. ADARA’s real time tourism insights fuel data-based marketing decisions based on actual intent. In my opinion, ADARA is simply crazy cool.” said Tomahawk Director Gina Paladini.

The partnership will extend to ResBook, with our customers having access to travel trends and the ability to benchmark against industry averages.

“ADARA’s team is excited to be working together with Tomahawk to deliver great data driven solutions for the New Zealand travel industry. Not only is Tomahawk passionate about driving results for their clients, they have a real mission to bring clarity and transparency to travel marketing by connecting consumer data sets in the market. New Zealand is an ideal market for ADARA and we look forward to the future with Tomahawk.” said ADARA Vice President of Tourism, Asia-Pacific Matt Zatto.

For more information on Tomahawk and how to sign up to their services, please visit their website at To find out more about ADARA Inc., head to