With the upcoming festive & holiday season upon us, we wish you and your team a very Merry Christmas. We look forward to 2024 with hopes of settled weather and a buoyant season for tourism! π
Before we have our own wee holiday, we offer some tips and insights to support your marketing, including two campaigns ideas for the New Year, plus:
Your Guide to Instagram Image Sizes
Client Spotlight: Montrose Estate
Catch up the latest Aotearoa visitor data
Learning Opportunities with Digital Boost
Two Festive Campaign Ideas to take you into the New Year!
Entice more bookings for the start of 2024 with Google Ads & Social Media campaigns to expand your reach and traffic to your website. Below we share two festive campaigns ideas to help get you started. If you need help in the New Year to get your campaigns up and running get in touch!
#1 New Years Resolutions
Visiting new destinations, staying at luxurious accommodation, and doing bucket list activities are often a part of aspirational New Years resolutions.
Let your target audience know they should book their next travel experience with you!
#2 Romantic Gifting
Target those audiences who may want to pamper the one they love, propose in a romantic setting, or simply enjoy special time together over the holiday season. You may offer just what they are looking for...and you could extend it to Valentines Day!
Your Guide to Instagram Image Sizes π±
If you're creating your own posts & reels for your business Instagram page or for meta ad campaigns, we have created this handy guide for post image & video size success!
We are excited to share a new website project completed for the stunning Montrose Estate located near Methven in Canterbury. Our partnership with the Montrose team has been over many years including consulting to achieve Qualmark status, branding, video & photography, ResBook, and ongoing website projects.
Knowing which markets are strong for tourism demand to Aotearoa is a great way to effectively target audiences for your online marketing campaigns. Review latest visitor data from Stats New Zealand and Tourism New Zealand, which highlight:
Where New Zealand is currently at with visitor numbers, from which countries, and comparisons of the past 5 years.
According to Stats NZ, for the 2023 year to the end of September visitor numbers are at 70.9% of the 2019 year for the same period, and for the month of September were at 85.9% compared to September 2019.
The US is currently the 2nd biggest market for New Zealand visitors after Australia! The latest US Visitor Profile from TNZ is based on data from July 2022 to June 2023.
Digital Boost is a free government-funded online learning platform that offers digital skills training and support for small business owners. If you haven't signed up to Digital Boost or haven't looked at it lately, it's a good time visit their site for new online self-learning opportunities.
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