Welcome back to our first newsletter of 2024! With the buzz of key summer holidays now behind us, it's the perfect moment to cast our gaze forward, set our 2024 calendar (if you haven’t already), and upskill with some invaluable advice to drive your success in the months to come, including:
6 marketing mistakes to avoid this Easter
10 trending marketing strategies for tourism in 2024
Your guide to TikTok post sizes
Happenings in the T-Hawk Nest
How to spot email & online scams
Reminder: New Email Security Rules
Yes....we're talking about Easter already! Can you believe it's next month 😱 Plus to get a campaign in the market to attract Easter weekend (and April School Holiday) bookings, you need to be planning it now! 🐣
Before you rush to setting up your campaign, check out these 6 common mistakes to avoid. If you are stuck, running out of time in the day and need any assistance, our team would love to help!
If you've read the article above about trending marketing strategies, you'll note that short-form video in social media continues to dominate. So if this inspires you to create TikTok reels or ads for your brand, check out this handy guide for video size success!
Dan is a new recruit to boost our engagement team. His experience in both tourism and marketing will be a considerable strength for clients. He has come from The Web Co. where he was a Senior Account Manager & Business Development Manager, and has had varied roles in tourism with Corporate Traveller UK, Flight Centre Group and Nomad Travel.
Amelia joined our Digital Performance team in November last year and has quickly emerged as a leader in all things digital marketing, which is no surprise given her vast experience in the field and stand out leadership skills.
She has now been promoted to be Team Leader for our Digital Performance team. Congrats Amelia!
Amelia Lightbourn
Team Leader Digital Performance
How to Spot Email Scams
Sophisticated email and online scams are an ongoing issue globally, with some aimed at business owners and their customers. We have some tips to help you identify an email scam to protect yourself and your information.
In case you missed it last week, we sent you an email to provide information about new email security rules from Google & Yahoo affecting the sending and receiving of some emails.
