Kia ora there,

Is it just us, or is 2026 already sprinting by?

When the year moves this fast, your marketing can’t afford to cruise. Staying visible means staying proactive, keeping pace with trends and planning ahead of demand.

This month we’re diving into smarter ways to show up in AI-powered search, busting Marketing Myth #1, checking in on your Easter/April campaign plans, unpacking licensing and copyright risks, and more.

Ready to stay ahead? Dive in below👇

What Do Wikipedia & Reddit Have in Common?

We are continually identifying strategic opportunities to increase your brand’s visibility within AI-powered search results, an approach known as Generative Engine Optimisation (GEO).

Two influential platforms you may not have considered for your AI content strategy are Wikipedia and Reddit. Discover why both play a critical role in our latest article, and keep an eye out for future content about these platforms.

Mythbuster #1: My Website is Just a Brochure

If you believe your website functions more as a digital brochure than a high-performing sales tool and booking engine, this article is for you. 

We unpack why your website is your strongest marketing asset, the problem with brochure thinking, why design AND conversions matter, and what your website should be doing.

Don’t Leave it to the Easter Bunny 🐰

Holiday demand doesn’t just magically appear. Early planners see stronger returns, better audience targeting and less last-minute stress.

If Easter and April school holiday revenue is on your radar, now’s the time to get your campaigns rolling. Let’s lock in your offers, creative and media plan now so you’re front and centre when families start searching. Get in touch with our team!

Client Spotlight: National Army Museum

A new year and a new website for our partners at the National Army Museum!

This was a special project for our team, one focused on bringing important stories to life online, while making the visitor experience clearer, faster and easier.

What’s new on the site:

• A fresh, modern, bespoke design for Wordpress that’s intuitive & easy to use

• Improved navigation so visitors can find what they’re looking for quickly

• Stronger storytelling and content presentation across the site

• Fully responsive design for a seamless experience on any device

• A scalable platform that’s easy for the team to manage and grow

• Behind-the-scenes performance and technical upgrades

Font & Image Licensing: Don’t Get Caught Out By Unlicensed Assets

It’s incredibly easy to download a font or image and assume it’s free to use. But licensing rules still apply and with AI-powered crawlers actively scanning the web, copyright breaches are being picked up faster than ever. That surprise invoice for historic usage? Not a fun way to spend your marketing budget.

Here's what you can do:

• Fonts: Confirm whether they’re genuinely free or require a commercial licence.

• Images: Make sure you own them, have commissioned them, or have written permission from the photographer (including required credits).

• Tourism libraries: Get approved access to your national and regional tourism body visual libraries.
• Stock libraries: Use reputable paid platforms such as Adobe Stock, iStock or Canva that provide a clear licence. 

• Keep records: Retain proof of purchase or licence agreements.

It’s a small admin task to protect your brand, your budget and your peace of mind.

Refer Tomahawk & Get a Surprise Treat!

We're always on the lookout to support more tourism businesses with their digital marketing! If you know someone who would benefit and you'd like a 'surprise & delight' treat for yourself, then send us an email with a referral and you'll receive a nice surprise in return. 🎁

Upcoming Holiday & Tourism Event Dates

• Taranaki Anniversary: Mon 9 March
• Otago Anniversary: Mon 23 March
• South Pacific Tourism Exchange (SPTE): 25-26 March
• Easter weekend: 3-6 April
• Autumn School holidays (NZ): 4-19 April
• TECNZ Trade Event: 22-23 April
• Mothers Day: 11 May
• ATE (Adelaide): 10-14 May
• TRENZ (Auckland): 19-21 May
• Kings Birthday Weekend (NZ): 31 May - 01 June
• Meetings Event: 17-18 June (Auckland)
• Pride Month: All of June 🏳️‍🌈

Remember, we're just an email away if you need any advice or support for your digital marketing and website!

Ngā mihi

Tomahawk Team

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