Kia Ora there

It's exciting to think that this winter has a treat in store for us! For many regions we will see an influx of visitors from all around the globe, here to support their women's football teams!

In July & August teams will be in New Zealand to compete for the women's world cup which will be co-hosted with Australia and FIFA expects 29,000 visitors to come to New Zealand!

It's the biggest sporting event to ever come to Aotearoa and will be the single biggest women's sporting event in world history! 😮 

There will be 29 matches played here spread across Auckland, Hamilton, Wellington & Dunedin between 20th July and 15th August. See match schedule 👧 ⚽ 🌏 🏆

To help you make the most of this massive opportunity to gain incremental business, we've put together 5 Tips to Tackle Football Supporters Visiting New Zealand.

Don't Get Red Carded! 🟥

It's important when marketing your business for the world cup not to breach any rules associated with this major event. Refer to the MEMA Rules here and see more below. 

Reach Football Supporters with Google Ads! 

Google is your best friend in marketing your tourism business for attracting new customers and bookings! Whether it's for a major event like the football or other seasonal promotions, Google has the amazing power of connecting you with the right people at the right moment! 

Any size business and budget can use Google Ads and our skilled Google Certified team can help you navigate the intricacies of setting up and managing Google Ad campaigns to ensure you cost effectively achieve your goals with great returns!

Google Display Ads

Capture your target audience visually as they browse online with ad campaigns on the Google Display Network.

Google Search Ads

Appear in the top section of Google search results with Google Ads that will drive website traffic and bookings.

YouTube Ads

Be creative with video ad campaigns that effectively targets your audience as they watch YouTube. 

Client Success Stories with Google Ad campaigns

See how we've helped some of our customers achieve success with Google Ad campaigns to drive awareness, website traffic and revenue.

Tomahawk is Embracing Pride Pledge! 🏳️‍🌈

Our T-Hawks are a culturally diverse bunch that celebrate and value diversity and inclusivity. Initiated and led by team members, we recently joined Pride Pledge and our team completed a Pride Awareness Training with Martin King. This was followed by a detailed Rainbow Inclusion Stocktake 👏

Both of these have been amazing ways to open up discussions, learn new terminology and put our values into action in our day to day lives!

Our driving force behind this is to ensure we provide a safe and inclusive environment for both our T-Hawks and our customers ❤️

 Upcoming Holiday & Event Dates

• Kings Birthday Weekend: 03-05 June 
• June is Pride Month!
• Winter School Holidays: 01-16 July (NZ), 24 Jun-16 Jul (AU)
• Matariki: 14 July
• Vanuatu Independence: 30 July
• FIFA Women's World Cup 20 July to 20 August
• TECNZ Conference 8-11 August

If you'd like to chat about how you can boost your bookings for winter and during the world cup, get in touch with our team to help, we'd love to kick goals for you!

Ngā mihi

Tomahawk Team

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