Kia Ora there

Get inspired to kickstart your marketing in 2023!

With only 7 weeks left of 2022 (crazy isn't!!), it's timely to think about your marketing plans for 2023. Digital marketing strategies are always evolving, so we've asked our team for a few of their favourite tips to share with you!💡

Time flies in the blink of an eye, before you know it the next school holidays, anniversary or long weekend is upon us! To help you plan ahead we will include key dates in our monthly newsletter to make your marketing as easy as 1,2 3. Not sure what to do with these, get in touch, we would love to help!

Marketing tips from our digital marketing stars ✨

Check out loads of ideas, download a calendar to get started, or simply get some marketing inspiration!

3 Campaign ideas for the new year!

Looking for content inspiration for your campaigns? We've come up with a few different ideas to help target niche interests:

#1 - A bucket list campaign. Showcase your business as a way to tick off a New Years resolution or bucket list experience. Stay somewhere new, do something new, or seek thrills and adventure!

#2 - Wellness package. A new year can trigger plans to look after ones mental and physical health better. Entice manuhuri (guests) with your own special wellness package!

#3  - Show how you improve the planet. Supporting sustainability is top of mind for travellers in 2023. Share your philosophies and how your business takes action to improve the planet to attract like-minded guests.

Case Study: Promoting the Coromandel year-round

Our partner Destination Hauraki Coromandel needed help to increase shoulder and low season visitation to their region. Find out how we connected them with the results they deserve!

 Upcoming holiday dates

• Chatham Islands anniversary weekend - 26-28 November
• Westland anniversary weekend - 26-28 November
• New Zealand summer school holidays from 21 December to 30 January
• Australian summer school holidays ranges from starting 10-21 December and finishing between 22 Jan & 7 Feb 2023 (varies by state)
• Wellington anniversary weekend - 21-23 January
• Australia Day - 26 January
• Auckland/Northland/Waikato/Nelson anniversary weekend - 28-30 January

Did we miss something, what important dates do you have on your calendar? Let us know!

Hope we inspired you to get planning for 2023. If you would like help with your marketing or campaigns, don't leave it to the last minute, get in touch.

Ngā mihi

Tomahawk Team

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