In this edition, we’re sharing latest trends around "digital detox" travel, our 2026 Marketing Mythbusters series, and our updated "How to TikTok for Tourism" Guide!
Welcome to 2026! We hope the season is treating you well, with holidaymakers filling rooms, tours and experiences, and summer weather that’s behaving itself (for some at least!).
Kicking the year off with our first company meeting, the T-Hawks shared what they’re most looking forward to in 2026, and one theme came through loud and clear: travel. From exploring brand-new destinations and returning to home countries, to ticking off more of Aotearoa, it was a great reminder that our team truly lives and breathes travel. We know that passion shows up in the work we do for our tourism clients.
It's a new year but rest assured we'll continue sharing practical tourism marketing insights to help your business grow, adapt and stay visible. To kick things off, we’ve lined up a few timely reads you won’t want to miss.
Dive in below to learn more.👇
'Offline' Is the New Luxury: Why Tech-Free Travel is on the Rise in 2026
Tourism trends for 2026 are dominated by AI, but as Gina Paladini explores in our latest article, many travellers are heading the other way, choosing slower, more "offline experiences" as a counterbalance to an always-on world.
If you haven't delved into the world of TikTok for your business yet then this guide is for you.
It's growth for users in the 35yrs+ age group is a compelling reason to get started with showcasing your brand using entertaining reels and content to inspire travellers seeking their next adventures.
In 2025 we shared some fantastic books throughout the year to help build both personal and business skills in our monthly LinkedIn newsletters.
From next month onwards you can look forward to our new Marketing Mythbusters series, put together just for tourism.
View the mythbusting line up and subscribe to get each monthly marketing myth in your inbox.
Refer Tomahawk & Get a Surprise Treat!
We're always on the lookout to support more tourism businesses with their digital marketing! If you know someone who would benefit and you'd like a 'surprise & delight' treat for yourself, then send us an email with a referral and you'll receive a nice surprise in return. 🎁
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