Kiwi and Aussie school holidays are in full swing creating busy tourism experiences all around the South Pacific! In New Zealand, Air NZ's air capacity was boosted by 30,000 seats to cater for demand and Australia is benefiting from keen kiwi families wanting to cross the ditch.
On the other side of the coin, we are seeing reports of slow eCommerce sales and the cost of living squeeze hitting both Australia and New Zealand, are you experiencing impacts on travel spend? We are always keen to help with growing your bookings to fill spare capacity, so get in touch with the Tomahawk team to seek ideas and make a plan for your next campaign or project 😊
With changes to the services provided by Tomahawk & ResBook kicking off from this month we are excited to better serve you with a clear focus and meaningful content! This month we share:
How Website User Experience (UX) Affects Your Search Ranking
According to our Creative Lead and UX specialist Pallavi Karambelkar, having a 'pretty' website is simply not enough. Find out why paying attention to your website UX is an important factor in search engine rankings and booking conversions, along with understanding the key areas you need to focus on for UX excellence.
Based on an Australian report sharing insights on 'Influencing Travellers in 2024', this is an interesting read about how travel brands can influence bookings by standing out in a crowded market. Read the article and download their full report.
This popular infographic is for anyone managing a company LinkedIn page to maximise their B2B and industry relationships to help guide your content plan, post schedule, and engagement strategies.Download the infographic!
Hot on the heels of their announcement to target off-peak travel growth, Tourism NZ has launched a new global campaign highlighting New Zealand's year-round experiences.
With a stunning website design and clever development features including a Hubspot CRM integration, we have assisted Pacific Discovery to transform their online presence to attract and excite international students from all around the world to join their travel abroad programs. Our Creative Team also designed complimentary information packs for impressive brand consistency!
We are more than excited to share the recent launch of the Business Events Industry Aotearoa (BEIA) comprehensive new bespoke website and digital planning tool for New Zealand's meetings & events industry! This was a significant project partnering with the BEIA team to merge 4 websites into 1 platform and create a more sustainable way for the industry to plan their events across Aotearoa.
In case you missed the news last week, we have transformed how both Tomahawk and ResBook will serve you, our valued customer. Tomahawk’s focus will now be on supporting organisations, like yourself, who wish to outsource their marketing. Our services include bespoke websites, marketing strategies and specialised digital marketing services. Other products such as the tourism themed websites and one-off marketing packages will now sit with the ResBook brand catering to smaller businesses across all tourism sectors.
