It's this time of year that we come to appreciate our special part of the world, with the incredible winter wonderlands in New Zealand for those epic ski adventures, and the rejuvenating warmth and sun we can seek out in tropical Australian and South Pacific destinations. Wherever you are, we hope you have an opportunity to take a break and get inspired for the second half of the year.
In this edition of the newsletter, we take a deep dive into how to use Pinterest to boost your Google rankings! Didn't make it to the Storytelling webinar? No worries, we've got you covered with video and eBook resources so you can dig in when it suits you. Plus, weβre sharing some campaign ideas to help you drive more bookings and finish 2025 strong.
Think Pinterest is just for crafts and dinner ideas? No! Itβs actually a smart and underused tool for driving more website traffic and give your Google rankings a boost. See how to do it all from your Pinterest business page!
This comprehensive guide goes hand in hand with the webinar to support your storytelling journey. Understand why it works for tourism and how to implement it in your marketing.
On The Point Lake Rotorua TECNZ Award Finalist! π
A huge congratulations to our partner Ann and the team at On The Point for being named a finalist in the Tourism Export Council 2025 Awards. This recognition is so well deserved and we look forward to celebrating with you at the TECNZ conference in August!
Webinar: Unlocking the India Market
India is a fast growing tourism market to target! Register for this upcoming webinar on 31 July hosted by TIA to understand the Indian traveller, visitor trends, and what Indian agents are looking for in their New Zealand itineraries and trade partnerships.
3 Campaign Ideas for the Coming Months π
1. August is Awesome!
August can be a struggle for many...no public holidays, it's winter and cold weather! How about a campaign to promote a sneaky staycation or long weekend away targeting your domestic market! This is a great time to offer special deals and packages to drive bookings when it's quiet.
2. Target Familycations
The September/October school holidays Down Under inspire a lot of families to travel and experience new destinations together.
Don't miss out on this lucrative market, entice them with a family-oriented campaign and special offers to book with you now.
3. Summer Inspiration
The summer months tend to sneak up on us, so if you're looking to fill your capacity when most people want to travel, then it pays to be putting together your digital marketing campaigns now. Let's target your ideal travellers and sure up on having a successful season ahead!
Tourism People That Do Digital Marketing
Don't know where to start? Look no further than our team of tourism people who are digital marketing experts. Your ROI and booking metrics will thank you! Get in touch if you'd like a chat about how we can support your marketing!
πDon't Get Caught Out with Old Website T's & C's
When did you last check or update your website terms and conditions? Do they reflect your current policies, or still talk about COVID travel bans?!
Now's a good time to review your content, maybe get some legal advice, and update it on your website and in your booking system.
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