While we seem to be cruising through winter at pace, it's always good to slow down and listen to sound advice. This month we're excited to introduce a brand-new way to enjoy our latest insights with the launch of Sound Advice, our new audio knowlegde hub designed for busy people who'd rather listen than read!
There's plenty more to explore this month. We delve into how to find the sweet spot with Google Ads, demystify some of the latest AI terminology, and look at the role OTAs play in the guest journey. We're also showcasing the stunning new website for Jean-Michel Cousteau Resort and sharing an exciting opportunity with the NZ Top 100 website.
Enjoy the read...or press play! 👇
Listen to Bite-sized Marketing Advice for Tourism
Sound Adviceis our new audio knowledge hub for busy tourism operators, bringing our latest blogs and marketing guides to life with practical insights, real tourism examples, and actionable tips to help you attract more visitors and bookings.
All episodes are presented by our newest team member - Chip, an AI-generated
T-Hawk from Silicon Valley. While we are busy supporting our clients, Chip will be faithfully creating new episodes based on our sound advice.
One of the questions we’re asked often is how to avoid overspending on Google Ads while still achieving a strong ROI. The key isn't necessarily spending more, it's spending smarter. In this article, we share practical tips to help you reduce wasted ad spend, optimise your campaigns, and get better results from your Google Ads budget.
If you've been keeping half an eye on the marketing world lately, you've probably noticed a new alphabet soup floating around: AEO, GEO, and good old SEO.
In this article, we provide a breakdown of the new AI Search terminology to help you cut through the confusion.
While OTAs are great at helping guests find and book your business, relying on them to manage the entire customer relationship means you're giving away one of your most valuable assets: your customer data.
Our latest marketing mythbuster looks at ways to take control of these customer relationships.
The Jean-Michel Cousteau Resort is one of Fiji's best-known luxury eco-resorts, located on the island of Vanua Levu. The resort has built its reputation around combining luxury hospitality with marine conservation, authentic Fijian culture, and family-friendly experiences. If you're flying with Air New Zealand this month, keep an eye out for them in the latest issue of KiaOra magazine!
It's been a pleasure for our team to partner with Jean-Michel Cousteau Resort on the redesign and launch of their new website. The finished site perfectly reflects the beauty, luxury and unique experiences the resort offers, creating an engaging online experience that will inspire travellers and encourage more direct bookings.
An exciting new initiative led by Eve Lawrence, aimed at the backpacker, youth and adventure market, NZ TOP 100 is a new AI-powered platform being built to put New Zealand back on the map for youth travellers, and it's looking for more operators to showcase their experiences.
With no membership fees to list, this is rare chance to get involved from the start and get your brand in front of a global audience. We are intrigued to learn more as it evolves, and if you are keen to jump on as an early adopter sign up here. We look forward to seeing it come to life!
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