Wow, we're nearly half way through 2024 already! With the fast pace of 2024, and changes in the digital marketing & tech spaces right now, we thought some hand-picked insights and articles may be in order. So grab a cuppa (or even a pinot) and settle into a comfy chair to browse our newsletter, which includes:
How Generative AI is Impacting SEO Strategy
Why Your Brand Should Be on Pinterest
Travel Trends 2024 Beyond the Beach Towel
Tourism NZ Targets $5B Growth Driven by Off-Peak
Apple's AI Improvements for Trip Planning Via Siri
Proposed Changes to Privacy Laws in NZ
Pick from Our Blog: 10 Trending Marketing Strategies for Tourism in 2024
T-Hawk News: Exciting Partnership with Accommodation Australia
Client Success: Attune Travel
How Generative AI is Impacting SEO Strategy 🔎
This is direct from our LinkedIn monthly newsletter. Googles new Search Generative Experience (SGE), now known as 'AI Overviews', is big news right now in the Google and SEO space. This article will give you insights on how it will affect search results, and how to evolve your SEO strategies.
This article titled"The rise of Pinterest and why New Zealand brands should be moving to the powerful platform" is courtesy of the Marketing Association of NZ. Despite the title, the insights apply to all markets not just New Zealand, and echoes our thoughts on how effective this platform is for having a brand presence and paid ad campaigns, especially for tourism!
Cassandra provides research on Millennial, Gen Z, and Gen Alpha. If you're interested in the travel trends of the younger market, this is an easy read highlighting 3 trends.
For the NZ tourism whanau, you may have heard about this already in tourism media and at nationwide TNZ Hui's in May. If you missed the details, find out more in their update.
Apple's AI Improvements for Trip Planning Via Siri
From the Skift blog, this article shows how new AI improvements in Apple's Siri is helping with trip planning and is integrating with ChatGPT to answer more complex questions.
Something to be keep an eye on! All organisations need to take note of the proposed bill amendments and how this could affect the collection of personal data.
In early January we shared 10 trending marketing strategies for tourism in 2024. Fast forward 6 months, it's a great time to revisit and see how these trends are panning out. Have you embraced any of these in your business?
We are thrilled and proud to share our new partnership with Accommodation Australia! They are leading a nation-wide major project across the tourism, travel & hospitality industry to promote and grow the workforce leveraging (and enhancing) the platform we developed for Go with Tourism!
Sue & Steve Landis own and operate Attune Travel, a luxury inbound tour company in New Zealand. They are ready to scale up their business to drive more awareness and bookings for their New Zealand-wide itineraries, so a tourism themed website was the perfect solution. This has been created to provide a professional online presence with enticing imagery, and structured to highlight their tour options with a Gift Voucher module included.
