Kia Ora there

Wow! We are already half way through the first half of 2023!  

We have taken a moment to reflect on what has happened, review some of our customers’ successes and share how you too can have a winning year.

In this month’s newsletter:

• Congratulations to our partners who won big time at the annual B&B conference awards! 👏
• Fiji Airways and Wharekauhau Country Estate have both been recognised in Global Awards
• Google Analytics 4 is here! Find out how it helps you plan ahead
• Plan now for spring & school holiday campaigns 🌻
• A new webinar series on strategies for tourism success!

Three B&B Partners Are Winners! 🏆

We are thrilled to share that 3 of our incredible partners have achieved remarkable success at the Bed & Breakfast Association New Zealand Annual Conference Awards last week. 

• Waihi Beach Paradise Resort took out top honours, securing two prestigious titles: The Vision Insurance 2023 Supreme Bed & Breakfast of the Year Award and Exceptional B&B Business of the Year. Congratulations to Peter & Karen for their outstanding achievement!
• Tim and Mary Wood of The Olive Rabbit B&B in Tūrangi emerged as the winners of the Essence of Bed & Breakfast Award, and
• Angie & Garth London from Whakaipo Lodge achieved highly commended recognition in the Essence of Bed & Breakfast Award category

Our Marketing Director Gina Paladini attended the conference sharing some tips about ChatGPT, and was able to celebrate the moment with them all:

"Congratulations to all of the finalists and a special toast to our three amazing customers! Owner-operated hosted accommodations are so important to our tourism ecosystem providing true Manaakitanga to our visitors and often life long friendships. It was wonderful congratulating each winner in person at the conference." - Gina Paladini

More Accolades on a Global Scale to Share! 🌏

• Fiji Airways has won Best Airline & Staff for Australia & South Pacific in the SkyTrax World Airline Awards. Congratulations! 
• Wharekauhau Country Estate has been nominated for the Conde Nast Traveler Readers Choice Awards for Best Resort. Wish them luck!

GA4 Helps to Optimise Your Content & Campaigns 🔎

Navigating the Transition to Google Analytics 4

Say Good Bye to Universal Analytics, from 1 July GA4 is here!

Find out how the new GA4 helps you to make smarter data-driven marketing decisions so you can fine-tune your website content and digital campaigns for success!

"We are thrilled about Google Analytics 4 for our clients, as it provides us with unprecedented insights and capabilities to optimise your digital marketing strategies." - The Tomahawk Team

Make sure your website tracking is set up for the new GA4, if you aren't sure, get in touch to ask us how.

Plan Now for Spring Campaigns & Holidays! 🌻

Spring and September school holidays are ripe for targeting domestic & international travellers who want to enjoy a spring getaway here in Aotearoa!

Now is the time to start a social media or Google Ad campaign to attract bookings for Spring.

Check out our packages to spring in to action!

Tips & Strategies for Tourism Success - Free Webinar Series Coming! 📣

We are excited to share the news with you first! Stay tuned for details about our "Tourism Tech Talks" - 4 FREE webinars over 4 months from July!

Keep an eye on your inbox to learn details and receive your personal invitation! 👀 📨

 Upcoming Holiday & Event Dates

• Winter School Holidays: 01-16 July (NZ), 24 Jun-16 Jul (AU)
• Matariki: 14 July
• Vanuatu Independence: 30 July
• FIFA Women's World Cup 20 July to 20 August
• TECNZ Conference 8-11 August
• Fathers Day: 03 September
• Fiji Constitution Day: 07 September
• Spring School Holidays: 23 Sep-08 Oct (NZ), 16 Sep-08 Oct (AU)

Don't forget we are only an email away if you have any questions or need assistance 👍

Ngā mihi

Tomahawk Team

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