Some great strategies enclosed to gather bookings year around, recent T-Hawk Moves, Pinterest Image Sizes & more!
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Kia Ora there

 

As we ease into the shoulder season, for many it's time to think about strategies to generate bookings in the slower season. This is one of our favourite topics at Tomahawk so we’d like to share some insights and tips. This month includes:

  • The Traveller Journey - From Researching to Booking
  • 5 Ways Effective Branding will Boost Bookings
  • Your Guide to Pinterest Image Pin Sizes
  • Recent Moves at the Nest
  • Time to Plan for Trade Conferences
  • Latest International Arrivals Statistics

The Traveller Journey - From Researching to Booking 

When moving through the 5 Stages of Travel, a traveller will spend 82% of their time in the research stage!

There are multiple ways and touch points where you can nurture & influence this journey to lead to them book with you!

Learn the Journey
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5 Ways Effective Branding Can Boost Bookings

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In tourism you need to stand out from the crowd to capture business.

Professionally & consistently presented branding will ensure you attract the right audience and encourage trust to book with you. Learn 5 ways it will boost your bookings!

View 5 Ways

Branding goes beyond just a logo! Our brand & creative services not only assists with the visual aspects but also sharing your brand story and improving your website user experience to convert more bookings.

We would also like to take the opportunity to congratulate our Creative Lead, & Award Winning designer, Pallavi Karambelkar who has recently completed a Google Certification in User Experience 👏

Get in touch if you'd like to learn more!

Your Guide to Pinterest Image Pin Sizes 📌

Pinterest is an amazing platform for tourism businesses as a source of inspiration for those in the "dream" stage of travel. 

To make your images pop, get the image and video Pin sizes right! 

View Image Pin Sizes

Recent Moves at the Nest! 👏

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After nearly 10 years of being located in Mairangi Bay, our Nest is now in the heart of Ponsonby!

Our hybrid-working T-Hawks are now found in QB Studios (Studio 5) on Ponsonby Road between Prego and Ponsonby Central. We’d love it if you wanted to pop in for a cuppa or cold one on the deck!

Emma Brown, previously a Tomahawk Senior Account Manager, has taken up  a new role as a Project Manager. Her tourism expertise, in-depth digital knowledge and wonderful addiction to detail will ensure the projects she manages are of the highest quality and on time! Nice move Emma!

Emma Brown

Project Manager

EMMA

Bakhtiyar Duganov

Development Team Leader

Bakthyar has been showing great leadership within our software development team and so it was a natural progression for him to become the Team Leader.

We look forward to his continuing influence in delivering great results for client projects.

Congratulations Bakthyar!

Time to Plan for Trade Conferences!

With the annual trade shows like TRENZ, Meetings & TECNZ kicking in over the coming months it's never too early to plan your booth, banners and marketing collateral.

Our team has years of experience with delivering branded collateral no matter how small or big, get in touch for a chat if you need some assistance.

Get in touch

Latest International Arrival Statistics 🔍

International arrivals into New Zealand are making there way back, with a considerable leap comparing the YE January 2024 to the YE January 2023: 

  • Total number of international visitors for the YE January 2024 was 3.015m compared to 1.69m YE January 2023
  • Total return of international visitors for January 2024 was 79% of the January 2020 level
  • YE January 2024 annual arrivals of 3,015,069 was 77% of YE January 2020 arrivals (3,899,905)

Information shared courtesy of Tourism Export Council of New Zealand

tourism calendar

Upcoming Holiday Dates

  • Otago Anniversary Weekend: 23-25 March
  • Easter Weekend: 29 March-01 April
  • Southland Anniversary Day: 02 April
  • April School Holidays: 13-28 April
  • Anzac Day: 25 April (Thursday)
  • TRENZ 8-10 May
  • Mothers Day 12 May
  • ATE 19-23 May

Don't forget we are only an email away if you have any questions or need assistance 👍

 

Ngā mihi

Tomahawk Team

 

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QB Studios - Studio 5 208 Ponsonby Road Auckland, New Zealand
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