Enjoy the March newsletter with a selection of content to up your Social Media game in 2025, target digital nomands, how we can connect at TRENZ & much more!
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Kia ora there

 

It may be autumn in the Southern Hemisphere but there's still plenty in the tourism calendar with Easter, school holidays and trade events kicking off! 

Our newsletter this month is packed with great insights to boost your business! Check out the latest Social Media trends, recent changes to Instagram post sizes, plus find out how to target 'digital nomads' to leverage the easing of visa rules. And weโ€™re off to TRENZ again โ€“ are you too? We'd love to hear from you if you are!

social media trends in 2025

There are definite signs of change in the social media marketing world with some new trends emerging and others strengthening from 2024. Find out 6 key trends with valuable action points for your tourism business! 

Up Your Social Media Game for 2025

Instagram: New Post Image Size in 2025!

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Have you noticed your Instagram profile grid has changed from displaying your posts in a square format to a new vertical format?! We have the latest recommendations for Instagram post success to avoid weirdly cropped images!

Get Your Insta Posts Looking Great!

Tongariro Expeditions: Campaign Success ๐Ÿ‘

 

"Thank you for everything you do. Your advice and motivational pep talks!โ€ฆ.The promotion has been working! The campaign results all point towards success! Pat yourself on the back"

- Tongariro Expeditions

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Our partnership with shuttle provider Tongariro Expeditions has been achieving  fantastic results through the 2024/2025 summer season!

Key strategies include activating PMAX in Google Ads and Lookalike Audiences within Meta, combined with aligning ad budgets with demand and promoting a targeted offer to drive demand for a specific departure. SEO Optimisations have been pivotal to overall success, and regular communication has enabled us to continually fine-tune the strategy. The work from our talented team has delivered more bums on seats. ๐ŸŽ‰

5 Ways to Target the Digital Nomad Market

With the easing of visitor visa rules in New Zealand and Australia it's an enticing proposition for digital nomads to come down under for an extended 'workcation'. 

Find out 5 simple ways your business can target this growing market! 

Attract Digital Nomads

Let's Connect at TRENZ!

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Wow TRENZ isn't far away in early May! If you're attending this year, we'd love to know so we can connect, say hi and hand deliver you snacks! Our team will be roaming the floor with a snack trolley to satisfy your sweet tooth or popcorn cravings. Plus look out for our own space with popcorn cart & plenty of seating for those precious time out moments!

Let Us Know You'll Be At TRENZ!

Upcoming Holiday & Tourism Event Dates

  • Otago Anniversary Weekend: 23-25 Mar
  • TECNZ Trade Event: 9-10 April
  • New Zealand School Holidays: 11-27 April
  • Easter: 18-21 April
  • Southland Anniversary: 22 April
  • ANZAC Day/Long Weekend: 25-27 April
  • ATE 27 April-1 May
  • TRENZ 6-8 May
  • Mothers Day 11 May
  • Kings Birthday Weekend: 31 May-02 June

Remember, we're just an email away if you need any advice or support for your digital marketing and website!

 

Ngฤ mihi

Tomahawk Team

 

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