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title: Tomahawk Tourism's May Newsletter
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This month we're delving into big Google Search changes, busting another marketing myth, a new guide to SEO for AI Search & more! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

| View in browser Kia ora there,   While things have heated up in the events calendar for tourism in recent weeks, it's also a good time to soak up some more knowledge to support your marketing.   This month, we’re diving into Google’s latest search and AI announcements and what they mean for tourism, busting another common marketing myth, sharing our new eBook on AI Search, celebrating the latest T-Hawks news, and spotlighting upcoming tourism and event industry awards.   Enjoy the read!👇 Google's AI Shake-up: What It Means For Your Tourism Business   There were some big announcements by Google last week around AI - they have now officially shifted from using AI as an assistant, to it becoming more integrated and seamless into the Search Box. This shift marks another major evolution in how travellers discover, research, and book travel. Find out more in our latest article. View Article Marketing Mythbuster #4: SEO Is Dead In our Marketing Mythbuster #4 we look how SEO is not dead, it's just evolving. User behaviour has changed, and with AI now shaping how travellers discover and compare experiences, the old playbook is needing a new chapter. Find out how it has changed and what it means for your SEO strategy. View Mythbuster #4 Your Guide to SEO for AI Search If AI can’t find your business, neither can a fast-growing segment of travellers.  Check out the latest eBook from the THawks with a deep dive into AI Search and how to make your business more visible to AI platforms and get recommended in chats.  Download Guide TRENZ 2026: T-Hawks Delivering Snacks 🍿 Another incredible TRENZ wrapped up last week! We were proud to once again be an Event Supporter, keeping delegates fuelled with fresh popcorn and snack favourites throughout the event. Alongside the snacks, we had plenty of great conversations, shared ideas, and sparked inspiration for future marketing activity to grow bookings. New T-Hawks in the Nest! 🙌 A big welcome to Meghana Marathe, who has joined Tomahawk as our new Junior Digital Performance Specialist. We’re excited to have her supporting our Digital Performance team across paid campaigns, optimisation, reporting, and all things data and digital.   Also joining the team is Megan Fothergill, stepping into the role of Account Executive. Megan will be supporting our client engagement team and helping deliver the standout results our clients know and love from Tomahawk.   We’re excited to welcome both Meghana and Megan to the team! They each bring fresh perspectives, energy and skills that will strengthen the support and results we deliver for our clients. Meghana Marathe Junior Digital Performance Specialist Megan Fothergill Account Executive Awards Season Is Here, Are You Ready? 🏆 Entering awards is a fantastic opportunity to showcase your business, raise your profile, and celebrate your achievements. The entry process itself, including the analysis and reflection on your business, can be incredibly rewarding whether you become a finalist, take home a win, or simply gain valuable insights along the way. NZ Tourism Awards These prestigious awards for the New Zealand tourism industry hosted by TIA have come back around for 2026! Time to showcase your passion for all things tourism! Applications close 25 June, Awards held on 4 November. Awards Info BEIA's "The Bizzes" Kicked off in 2025, our partners BEIA champion "The Bizzies" Awards which recognise excellence, innovation and leadership across New Zealand’s business events sector. Entries close 16th July, Awards held on 28 October. Awards Info Upcoming Holiday & Tourism Event Dates Kings Birthday Weekend (NZ): 31 May - 01 June MEETINGS Event: 17-18 June (Auckland) Hospitality NZ Conference: 23-24 June Pride Month: All of June 🏳️‍🌈 July School Holidays: 4-19 July Matariki: Friday 10 July Web in Travel (WiT) Queenstown: 20-21 July Vanuatu Independence Day: 30 July TECNZ Conference: 5-6 August (Christchurch) BYATA Conference: 17-18 August (Tauranga) Remember, we're just an email away if you need any advice or support for your digital marketing and website!   Ngā mihi Tomahawk Team   RESOURCE QUICKLINKS Articles eBooks Videos Tomahawk Brand Management  QB Studios - Studio 2 208 Ponsonby Road Auckland, New Zealand If you would like to change your subscription preferences please click here Email not displaying correctly? View online here |
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