While things have heated up in the events calendar for tourism in recent weeks, it's also a good time to soak up some more knowledge to support your marketing.
This month, we’re diving into Google’s latest search and AI announcements and what they mean for tourism, busting another common marketing myth, sharing our new eBook on AI Search, celebrating the latest T-Hawks news, and spotlighting upcoming tourism and event industry awards.
Enjoy the read!👇
Google's AI Shake-up: What It Means For Your Tourism Business
There were some big announcements by Google last week around AI - they have now officially shifted from using AI as an assistant, to it becoming more integrated and seamless into the Search Box. This shift marks another major evolution in how travellers discover, research, and book travel. Find out more in our latest article.
In our Marketing Mythbuster #4 we look how SEO is not dead, it's just evolving. User behaviour has changed, and with AI now shaping how travellers discover and compare experiences, the old playbook is needing a new chapter. Find out how it has changed and what it means for your SEO strategy.
If AI can’t find your business, neither can a fast-growing segment of travellers.
Check out the latest eBook from the THawks with a deep dive into AI Search and how to make your business more visible to AI platforms and get recommended in chats.
Another incredible TRENZ wrapped up last week! We were proud to once again be an Event Supporter, keeping delegates fuelled with fresh popcorn and snack favourites throughout the event. Alongside the snacks, we had plenty of great conversations, shared ideas, and sparked inspiration for future marketing activity to grow bookings.
New T-Hawks in the Nest! 🙌
A big welcome to Meghana Marathe, who has joined Tomahawk as our new Junior Digital Performance Specialist. We’re excited to have her supporting our Digital Performance team across paid campaigns, optimisation, reporting, and all things data and digital.
Also joining the team is Megan Fothergill, stepping into the role of Account Executive. Megan will be supporting our client engagement team and helping deliver the standout results our clients know and love from Tomahawk.
We’re excited to welcome both Meghana and Megan to the team! They each bring fresh perspectives, energy and skills that will strengthen the support and results we deliver for our clients.
Meghana Marathe
Junior Digital Performance Specialist
Megan Fothergill
Account Executive
Awards Season Is Here, Are You Ready? 🏆
Entering awards is a fantastic opportunity to showcase your business, raise your profile, and celebrate your achievements. The entry process itself, including the analysis and reflection on your business, can be incredibly rewarding whether you become a finalist, take home a win, or simply gain valuable insights along the way.
NZ Tourism Awards
These prestigious awards for the New Zealand tourism industry hosted by TIA have come back around for 2026! Time to showcase your passion for all things tourism!
Applications close 25 June, Awards held on 4 November.
Kicked off in 2025, our partners BEIA champion "The Bizzies" Awards which recognise excellence, innovation and leadership across New Zealand’s business events sector.
Entries close 16th July, Awards held on 28 October.
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