In this edition, we’re sharing how to win free Tomahawk services in November, secret SEO tips, the relaunched Tonga brand and much more!
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Kia ora there

 

With the summer school holidays just a month away, it’s the perfect time to get your digital marketing humming before the high season kicks in. This month we’re serving up plenty of inspiration, including free marketing services to giveaway, some lesser known SEO insights, the latest 5 Stages of Travel Guide, a first look at the new Tonga destination brand, and industry learnings from TIA.

 

Dive in to learn more.👇

 

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Have You Entered To Win Free Tomahawk Services?

 

We’re halfway through our November ‘Thanks Giveaway’ of digital marketing prizes, and there are still two more chances to win! Check out the list of prizes, grab a bonus entry, and get your business in the draw for the rest of the month.

Enter Now
SEO HIDDEN SECRETS EMIL

10 SEO Hidden Secrets You Probably Haven't Thought of!

 

We’ve put together an article packed with juicy SEO tips and tricks you might not have come across before. There’s no single silver bullet with SEO, so the more smart tactics you have up your sleeve, the better your results will be.

View Article

Your Guide to the 5 Stages of Travel - Latest Version!

 

We’ve just updated our most popular guide on how to align your marketing with the ‘5 Stages of Travel’.

From the dreaming and researching phases through to booking, experiencing, and sharing, it walks you through each stage to create more opportunities and bookings with smart, strategic marketing.

 

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Get the Guide

Tonga Destination Brand & Website Reinvented!

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The Tonga Tourism Authority is now proudly sharing their new brand, “Tonga - The Friendly Islands”, with the world. Leading this destination rebrand has been an incredible privilege for our team and showcases the full breadth of our brand expertise, from strategy and research through to creative execution.

If your business or organisation is exploring a brand refresh, we’d love to chat about how we can support your journey.

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A tourism brand’s most important marketing tool is its website, so it was a natural fit for our team to create a bespoke site to launch alongside the new brand.

The refreshed visual identity, with bold colours, playful typography, and stunning imagery, comes together beautifully to deliver an enticing online experience.

 

Industry Insights & Learnings from TIA

TIA Summit Highlights to Boost Your Business

Our Marketing Director, Gina Paladini, attended the TIA Summit in Wellington at the end of October and returned with insights that cut right to the heart of why the tourism industry needs to think differently right now.

From how AI can genuinely strengthen your business, and why uncertainty is now the norm, to the reminder that nature is our most essential supplier, the Summit challenged operators to focus on what really drives resilience and growth.

Gina has pulled together the key takeaways to apply for your own business.

View Article

New TIA Akiaki Course: Energy Efficiency for Tourism

If you’re looking to reduce your energy use, cut costs, and lower carbon emissions while still elevating the visitor experience, this new course from TIA’s Akiaki programme is well worth a look. It’s free for TIA members and an ideal option if you’re planning to enter next year’s Tourism Environment Award and want to strengthen your environmental readiness.

 

Visit Akiaki

⚠️ Web Development "Code Freeze": 12 Dec to 5 Jan

Heads up!

Our development team will have a code freeze from 12 December to 05 January, so no planned website updates will be made during this time.

 

On-call support will be available for urgent issues or outages. 😊

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Refer Tomahawk & Get a Surprise Treat!

We're always on the lookout to support more tourism businesses with their digital marketing! If you know someone who would benefit and you'd like a 'surprise & delight' treat for yourself, then send us an email with a referral and you'll receive a nice surprise in return. 🎁

Ready for a Little Surprise?
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Upcoming Holiday & Tourism Event Dates

  • BEIA Annual Conference: 26-27 November, Auckland
  • Chatham Islands & Westland Anniversary: Mon 1 December
  • TECNZ Xmas Symposium: 3 December
  • Summer School Holidays: Starting from 19 December - 25 January (varies)
  • Auckland/Northland Anniversary: Mon 26 January
  • Australia Day: Mon 26 January
  • Nelson Anniversary: Mon 2 February
  • Waitangi Day: Fri 6 February
  • Valentines Day: Sat 14 February

Remember, we're just an email away if you need any advice or support for your digital marketing and website!

 

Ngā mihi

Tomahawk Team

 

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