October’s here, the spring holidays are behind us and high season is coming soon! Now’s the perfect time to get ahead on your marketing plans (before those last-minute “can we launch a campaign next week?” calls start coming through!).
In this edition, we’ve packed in fresh tips, digital insights, and a few T-Hawk tricks to help you make the most of the months ahead, and maybe even squeeze the most out of the next long weekend while you’re at it. Our team’s ready to help keep your marketing momentum strong, even when things get busy.
Keep on reading to learn more 👇
New Ways Travellers Plan & Book: From AI to Social Search 🔎
What counts as a “search engine” these days? It’s certainly not just Google anymore! In our latest article, we explore how travellers are using new platforms to research, plan and book their trips. This piece builds on our recent blogs about the changing face of search and what it means for how people discover your tourism business.
If you have a database of customers, creating "Lookalike Audiences" in Meta allows you to speak directly to them, and people just like them. This is the quickest way to increase bookings from your social media marketing. Download the guide now 👇
As we edge towards summer in downunder, we asked our T-Hawks for some "quick tips" to help you enhance your marketing over the next few months!
There's just one last long weekend before the festive season, are you making the most of promoting labour weekend to the domestic market?
Do you have gift vouchers available on your website to sell in the lead up to Christmas?
Don't forget to update your Google Business Profile hours if they change over the summer season.
How easy is it to a make booking on mobile from your website? Before high season hits you don't want to miss out on those last minute, on the go bookings!
2026 is around the corner, consider offering early bird promotions. Everyone loves planning their next holiday while on a holiday (or just back from one).
If you need any assistance with your seasonal marketing book in a chat with us!
Celebrating Award Success 👏
Michelin Keys Awarded!
A huge shout out to the team at Wharekauhau Country Estate who have just been awarded two keys by the Michelin Guide, along with The Hotel Britomart who have been recognised with one key. Michelin is globally recognised for their exceptionally high standards in reviewing hospitality businesses.
T-Hawks at NZ Tourism Awards!
Wish the T-Hawks luck as we head to the New Zealand Tourism Awards in late October.
As finalists in the Employer of Choice category we are excited to be in the mix, and are looking forward to catching up with our tourism whānau in Te Whanganui-a-Tara Wellington!
Client Spotlight: Kirra Tours Website Launch 🔦
Kirra Tours is hitting the road this season with a brand new website to support the promotion and booking of their fabulous New Zealand coach tours. We're proud to have helped them with this journey to upgrade their online presence!
We're always on the lookout to support more tourism businesses with their digital marketing! If you know someone who would benefit and you'd like a 'surprise & delight' treat for yourself, then send us an email with a referral and you'll receive a nice surprise in return. 🎁
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