Welcome to Tomahawk's October newsletter which is filled with valuable insights and some interesting news for you!
At Tomahawk, we’re all about bridging the gap between inspiration and bookings. We love helping tourism businesses turn good marketing ideas into action and eventually bookings!
This month, we’re exploring the growing opportunities in wellness tourism, introducing our new AI Visibility Audit Tool, reviewing the new Meta One features, busting another marketing myth, and sharing client spotlights from Wellness New Zealand and Tongariro Expeditions.
Ready to cross the bridge from ideas to action? Let’s jump in! 👇
Wellness Tourism: Not Just a Niche Trend
Wellness tourism has traditionally conjured up images of luxury spas, yoga retreats, meditation sessions and five-day detox programmes, but that picture is changing.
Today, wellness is becoming much broader and in this article we explore the opportunities for tourism operators to integrate "wellness" into their business.
Our free AI Visibility Audit Tool, built specifically for tourism, takes just a minute to run. You’ll get an AI Visibility Score, insights into how you compare with competitors, and practical recommendations to help improve your visibility.
Meta One: More Tools to Grow Your Social Media Presence
Meta is introducing Meta One, with Creator and Business subscriptions offering additional professional tools and AI features within Facebook, Instagram and WhatsApp. The aim is to make it easier to manage your social media presence, connect with your audience and grow your business.
Our latest article breaks down the new features, pricing plans and potential benefits for tourism businesses, helping you decide whether a subscription is worth considering and what you may be losing from the current free.
In our latest Marketing Mythbuster, we delve into how you can turn around a negative review with a positive response and reduce any risk of it affecting bookings.
Don't let it ruin your business - get ahead of the conversation.
BYATA members are invited to join Sam Mills for an interactive workshop exploring how AJ Hackett Bungy New Zealand approaches social media.
Expect practical insights, real-world examples and the chance to ask questions about what works, why it works, and how you can apply these learnings to your own business and social media channels.
Wellness New Zealand connects travellers with nature-based experiences and retreats that offer a soulful sanctuary to relax, recharge and reconnect.
We’ve partnered with their team to bring this feeling to life through their new website, creating an immersive online experience that captures the essence of wellness in Aotearoa.
Take a look for yourself, and turn your sound on for the full experience!
We love connecting our clients with the success they deserve. We’ve been working with Tongariro Expeditions on their paid ad campaigns and the results speak for themselves!
In 2026, their website revenue reached an all-time high!
Now that the El Nino weather event is here, it timely to review this TIA webinar with Earth Sciences New Zealand: "Weather Insights - Preparing Your Tourism Business for the Seasons Ahead".
See how this weather event may affect your region and how your business can leverage ESNZ’s Seasonal Climate Outlooks and other resources to incorporate these into plans and decision-making.
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