We’ve got a real spring in our step this month as we celebrate some great wins across both your businesses and our own team, and we can’t wait to share the highlights. We’ve also pulled together a couple of handy resources to keep you ahead of the curve: a timely look at how to write for the new AI search platforms, plus a freshly updated guide to getting started with Facebook and Instagram ads.
Keep on reading to learn more! 👇
We're Finalists at the 2025 NZ Tourism Awards!
We're proud to share that we have been selected as a finalist for the Employer of Choice Award at this year's tourism awards hosted by the Tourism Industry Association.
The judges' feedback is humbling to read, and we were especially proud that they highlighted our focus on values, culture, and leadership. A huge thank you to our GM, Renee Goodsell, and our entire team for making Tomahawk such an amazing place to work every single day. 🙌
8 Tips for Writing Content for AI Search
The way travellers find information online is changing, and your content needs to adapt with it. The field of AI search is new and a bit daunting for everyone - so we are taking a deep dive into what you need to get your content "AI-search ready".
Ad campaigns on Facebook and Instagram are a proven method for expanding your reach, traffic and ultimately bookings. Learn the basics to set up your own campaigns!
Tucked away in the countryside of South Canterbury, Holme Station is a luxurious homestead with a rich history, and it’s preparing to welcome guests once again soon. To capture the charm and elegance of the property, we’ve recently launched their new website, crafted to spark inspiration and entice future bookings. Partnering with the owners for their online presence has been a real pleasure!
Our winter 2025 Google Ads campaign with Kaikōura Kayaks has been a huge success! Delivering an 825% increase in revenue compared to winter 2024, with only a 43% increase in ad spend.
A fantastic return that’s helped boost their winter season in a big way.
If you’d like to see what Google Ads could do for your business, we’d love to chat! Get in touch.
“Since working with Tomahawk, our Google Ads campaigns have delivered incredible results - our business has seen fantastic growth online. But just as importantly, working with Tomahawk has been such a positive experience. Their team is proactive, friendly, and truly invested in our success. They make digital marketing feel easy and effective, and we’re so grateful for their support."
- Kim Foy - Kaikōura Kayaks
BKB Holidays Website & Tour Plan Integration
The new website for international travel specialist BKB Holidays features a first-of-its-kind integration with their Tourplan booking software, enabling direct online bookings and helping their business evolve. Discover how this strategy has been brought to life!
"BKB Holidays came to Tomahawk to help us enter the B2C space after being a traditional travel wholesaler for 30 years. The end result of this project is a beautiful, functional booking engine website that reflects our brand and business objectives. We are excited to launch to market and start seeing the bookings come in."
- Julie Wheelhouse, General Manager - BKB Holidays
Refer Tomahawk & Get a Surprise Treat!
We're always on the lookout to support more tourism businesses with their digital marketing! If you know someone who would benefit and you'd like a 'surprise & delight' treat for yourself, then send us an email with a referral and you'll receive a nice surprise in return. 🎁
Excitement is growing ahead of the launch of Tonga’s new destination marketing brand. During a recent visit, our GM Renee Goodsell had the pleasure of sharing the brand with delighted local stakeholders!
While we can't quite share it with you yet, keep an eye out for a big reveal in early November. We can't wait to share more!
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