Spring has sprung, the days are getting longer and sunnier, school holidays are nearly upon us, and the tourism season will start to ramp up. So, while you’re gearing up for the busy months ahead, we’ve got plenty of marketing inspiration to keep you company.
In this month’s newsletter, we’re introducing a new service to help your business get noticed in AI search, whether AI could widen the digital divide, our latest Marketing Mythbuster, a client spotlight from Tonga and how to better reach Chinese travellers.
So take a few minutes out of the busy season prep and enjoy the read.👇
New Service: Help AI Get To Know Your Business
You've probably heard a lot lately about how AI search is changing the way travellers discover your business, so it’s important to make sure AI tools can easily find accurate, useful information about what you offer.
One of the AI visibility services we've developed is an AI Profile Page for your website. We’ll bring together your key facts, expertise, tourism products, and proof points that help AI understand who you are, what you do and why your business is worth recommending to travellers. It's a clear, structured source of truth for AI, while still being useful for anyone who happens to visit the page.
Want to make your business more visible in AI search? Talk to us about creating your AI Profile Page.
Could AI Make the Digital Divide Bigger for Tourism SMEs?
AI is changing how travellers discover what to book, and there’s a risk that the tourism businesses with the biggest digital footprints will become the easiest for AI to find and recommend.
The question is, could the same technology that threatens to widen the gap actually also help smaller tourism businesses compete? Gina Paladini explores the challenge, the opportunity, and why tourism SMEs need to think differently about their digital presence in her latest article, published in Tourism Ticker.
In our latest Marketing Mythbuster, we look at how tourism businesses can balance a focused social media strategy with a broader digital presence designed for AI visibility - because you don’t need to be on every social media platform, but you do need to be findable.
A big congratulations to our client Seaview Lodge in Tonga as their Head Chef Soane Fakatava, has received an official invitation from the New Zealand Government to participate at the "Ocean of Flavours" Event with Chef Peter Gordon in Auckland on 21-22 September.
Only 8 chefs from the Pacific have been invited, and Soane is the Chef representing the Kingdom of Tonga.
We are so happy for Soane and the team for this massive honour!
Some of the team will look forward to getting to the event for a taste of the Pacific!
Targeting Chinese Travellers: Opportunities for Tourism in New Zealand & Australia
The Chinese traveller is changing, and so are the opportunities to reach them. Travel is becoming more independent, digital platforms are playing a bigger role in inspiration and planning, and there’s a growing opportunity to connect with Chinese travellers already living in New Zealand and Australia. We explore what’s changing and what tourism operators can do to better reach this evolving market.
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