Kia Ora there

❄️ Wow, can you believe it's now winter! That means it's time to get started on those marketing projects you've been putting off.

So in this month’s newsletter, we share two useful guides to help with digital marketing for your business. We love helping you to ensure you get the best results. 👏

Plus T-Hawks are hitting the road to present workshops all around New Zealand for  accommodation providers! See details below.  

Article: Digital Marketing and the 5 Stages of Travel

Digital Marketing helps at  each stage of a traveller's decision to book or not book with you.

This article will go through all of the "5 Stages of Travel" and provide you with tips on the different digital marketing tools that may apply at each stage. 

📌 eBook: How to 'Pin Down' Pinterest for Tourism

Do not overlook Pinterest as a marketing channel for your tourism business.
“Pins” about travel and tourism make up about 25% of all activity on the platform.
To help you on your journey to gain more brand awareness and bookings with Pinterest, check out our latest eBook:

“How to ‘Pin down’ Pinterest for Tourism”.
After reading this, your “p-interest” should definitely be sparked! ✨

Accommodation Marketing Workshops...coming to a town near you!

The BBANZ and Tomahawk invite you to in-person workshops specifically for hosted accommodation providers. If you are a member of BBANZ or a client of Tomahawk, the Roadshows are free to attend. 

A superb opportunity to both upskill and network with other accommodation hosts in your area. 🎓

Workshop Topics

Improve your knowledge and skills: 

• Strategic digital marketing
• Search engine optimisation
• Content marketing
• Website performance
• Google analytics
• Online booking system audits
• GoogleAds and paid media
• Social media content creation
• Creating leads
• Convert leads to bookings
• Measuring success

Dates and Locations

Held from 9.30am to 3.30pm at each location, bring your laptop!

• Auckland - Fri 01 July
• Whangarei - Mon 04 July
• Coromandel - Wed 06 July
• Taupo - Fri 08 July*
• Nelson - Fri 29 July
• Christchurch - Wed 27 July
• Wanaka - Mon 25 July
• Hawke's Bay -  Mon 01 August
• Wellington - Wed, 03 August

Case Study: Lakestone Lodge Voucher Sales

This case study takes a look at the results of Lakestone Lodge selling online gift vouchers through their website.

Find out how they implemented this to achieve a new revenue stream and effective marketing tool for their business. 

A busy winter ahead!

With things opening up again, our team will be on the road to attend the roadshows, plus other conferences. They will look forward to sharing and meeting tourism partners throughout New Zealand in July and August.

• B&B Association Roadshow from 01 July to 03 August, New Zealand wide
• TECNZ Annual Conference from 9-12 August in Nelson
• BYATA Conference from 25-26 August in Auckland

Our team at TRENZ Hui 2022

So nice to have a tourism event back in person! Some of our team attended the TRENZ Hui networking event at the Auckland Town Hall on 25 May. 

Happy marketing, and maybe we will see you while out on the road!

Nga Mihi

Tomahawk Team

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