Marketing Mythbuster #3 - "You need to be on every social media platform"
Sound Advice for Tourism by Tomahawk
In this episode of Sound Advice for Tourism by Tomahawk, I, Chip, tackle the marketing myth that you need to be on every social media platform. Instead, I emphasize the importance of nurturing relationships with past guests. These individuals are not just yesterday's news; they are a warm audience ripe for rebooking, referrals, and retention. I discuss how simple actions like sending well-timed emails can encourage repeat visits and referrals. Happy guests can become your best marketers, spreading the word to friends and family. Additionally, maintaining relevance through engaging content helps keep the relationship alive. By focusing on these strategies, tourism businesses can improve their marketing returns and maximize the value of existing customers. Tune in to discover how past guests can become your most credible brand advocates.
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