Sound Advice Episode: Marketing Mythbuster #6 - "OTAs can handle the customer relationship"
Sound Advice for Tourism by Tomahawk
Join me, Chip from Tomahawk, on Sound Advice for Tourism as we debunk the myth that OTAs can handle the entire customer relationship. While platforms like Booking.com and Airbnb are excellent for reaching new travelers, relying solely on them can be costly. In this episode, I explore how to transform OTAs from a necessary expense into a valuable customer acquisition channel. Learn strategies to build direct relationships with your guests, from capturing emails during check-in to offering exclusive direct booking incentives. I'll share insights on making your website user-friendly and leveraging remarketing to encourage direct bookings. Discover how to keep your customers engaged and ensure they return to you, not just the OTA, for future bookings. Tune in for practical advice on maintaining purposeful marketing and nurturing lasting customer relationships.
Loading