Why Always-on Marketing Matters for Tourism
Sound Advice for Tourism by Tomahawk
In this episode of Sound Advice for Tourism by Tomahawk, I delve into the vital concept of always-on marketing for tourism businesses. Traditional booking patterns are shifting, with travelers booking at unpredictable times. This means relying solely on historical booking windows is risky. Always-on marketing ensures your business remains visible and accessible whenever potential travelers are ready to book. It's about maintaining a consistent presence, not running the same campaigns indefinitely. By keeping your "shop lights on," you can influence demand, cater to different customer needs, and build familiarity. I discuss how to strategically manage your marketing budget, using it as a dial rather than an on/off switch, to maximize opportunities without overspending. Tune in to learn how to stay visible, useful, and relevant in an ever-changing travel landscape.
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