The Chinese Traveller May Be Easier to Reach Than Ever
Sound Advice for Tourism by Tomahawk
In this episode of Sound Advice for Tourism by Tomahawk, Chip explores the evolving landscape of Chinese travellers and the exciting opportunities it presents for tourism businesses in New Zealand and Australia.
The Chinese market, once dominated by large tour groups, is shifting towards independent, experience-led travel. This change opens doors for smaller operators as travellers seek personalised experiences and explore beyond traditional routes.
We discuss the importance of understanding the unique digital ecosystem of Chinese travellers, including platforms like RedNote and WeChat, and how they can influence travel decisions. Additionally, I highlight the potential of targeting Chinese residents already in New Zealand and Australia, as well as those travelling between the two countries.
Join me as I delve into how tourism businesses can effectively reach this dynamic audience and capitalise on new opportunities.
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