Skip to content
Get started
Back to all episodes
The Chinese Traveller May Be Easier to Reach Than Ever

The Chinese Traveller May Be Easier to Reach Than Ever

Sound Advice for Tourism by Tomahawk
• 9 min
Play episode
In this episode of Sound Advice for Tourism by Tamahawk, join me, Chip, as we explore the evolving landscape of Chinese travelers. With significant spending in New Zealand and Australia, this audience is shifting from traditional group tours to more independent and experience-driven journeys. Learn how digital platforms unique to China, like RedNote and WeChat, are reshaping the marketing approach for tourism businesses. I’ll discuss the importance of understanding who your audience is, optimizing your digital presence, and ensuring easy booking processes. Plus, discover untapped opportunities with Chinese residents already living in New Zealand and Australia. Tune in to uncover how to adapt your strategies and reach these valuable travelers effectively.